What Physician Practice Owners Should Consider Before Changing Compensation Plans

By Wes Brown, CPA, CVA, ABV

Recently, I participated in an industry discussion about physician compensation and provider incentives. While many compensation conversations focus on large health systems, some of the most important compensation decisions happen within independent physician practices.

Whether you’re adding an associate physician, evaluating an advanced practice provider compensation model, considering a future partner track, or reviewing productivity incentives, compensation decisions can have a lasting impact on practice culture, profitability, and retention.

The challenge is that there is no universal formula.

What works for one practice may not work for another. Specialty, ownership structure, patient mix, payer relationships, growth goals, and provider productivity all influence what an effective compensation model looks like.

Physician Compensation Isn’t One-Size-Fits-All

Many physician practice owners begin compensation discussions by reviewing market survey data. Benchmarking resources can be useful, but they are only one piece of the picture.

Two orthopedic groups in the same city may have very different compensation structures based on ownership models, ancillary services, call coverage, growth strategies, and operational responsibilities. The same is true for family medicine practices, cardiology groups, and virtually every other specialty.

Compensation planning should start with your practice’s specific goals, not simply a percentile from a survey report.

Recruitment Incentives Are Becoming More Common

The competition for providers remains strong in many markets. As a result, physician practices are offering increasingly creative recruitment packages that may include signing bonuses, relocation assistance, student loan repayment support, residency stipends, and other incentives.

These arrangements can help attract talent, particularly in underserved communities or hard-to-fill specialties.

Before implementing these programs, practices should think beyond recruitment. The goal is not simply attracting a provider. The goal is creating a long-term relationship that supports both the provider’s success and the financial health of the practice.

A thoughtful recruitment strategy should align with retention objectives from the beginning.

Productivity Metrics Don’t Tell the Whole Story

Production remains an important component of physician compensation. However, productivity alone may not reflect the full value a provider brings to a practice.

Some physicians serve in leadership roles. Others mentor younger providers, support business development, oversee clinical operations, or help strengthen referral relationships.

When compensation plans focus exclusively on productivity metrics, practices can unintentionally discourage behaviors that contribute to long-term success.

The most effective compensation models recognize both measurable production and strategic contributions.

Ownership Changes the Compensation Conversation

Compensation discussions become more complex when ownership enters the picture. Many practices have multiple physician owners with different production levels, varying administrative responsibilities, and differing expectations regarding profit distributions.

Compensation plans that work for employed physicians often do not translate directly to owner compensation.

Practice leaders should clearly define how compensation, profit distributions, ownership interests, and future partner opportunities interact. Transparency can help reduce misunderstandings and support long-term stability within the organization.

As practices grow, these conversations often become more important, not less.

Compensation Strategies Must Balance Individual and Practice Goals

One of the biggest mistakes physician practices make is viewing compensation as a decision that benefits one party over another.

The strongest compensation plans create alignment.

Providers understand what is expected. Owners understand how compensation impacts financial performance. Incentives support desirable outcomes. Everyone is moving in the same direction.

As I often tell clients, successful business relationships rarely work when there is a winner and a loser. The goal should be to create compensation structures that support providers while also preserving the long-term health of the practice.

Compensation planning has become more complex than simply selecting a benchmark and applying it to every provider. For physician practices, the right compensation strategy should reflect the realities of the practice, support growth objectives, and help create a culture that attracts and retains talented providers.